Breaking News: Pioneer DJ’s Parent Company AlphaTheta Corporation Acquires Serato

In a groundbreaking move that is set to shake up the DJ industry, AlphaTheta Corporation has announced its acquisition of Serato Audio Research Limited. This exciting development, revealed today on the 11th of July, sees AlphaTheta taking control of all Serato shares, marking a significant milestone for both companies.

Before we delve into the details of this game-changing acquisition, let’s take a moment to appreciate the history and collaboration that has led us to this point. Pioneer DJ and Serato have a long-standing relationship that dates back to 2012 when Serato’s renowned DJ software was first made compatible with Pioneer hardware through the release of the DDJ-SX controller.

Since then, Pioneer has continued to release a series of controllers that seamlessly integrate with Serato, alongside their own cutting-edge software, rekordbox. This fruitful partnership has allowed DJs around the world to unleash their creative potential and push the boundaries of what is possible in the art of mixing.

Now, with the acquisition of Serato by AlphaTheta, the future of DJing looks even brighter. While this news may come as a surprise to some, rest assured that both brands will continue to operate independently. AlphaTheta and Serato will maintain their unique identities and continue to serve the DJ community with their respective products and innovations.