Promo Push Celebrates 4000 Campaigns & 15 Years In Dance Music Promotion

After 15 years in the industry and more than 4,000 campaigns delivered, Promo Push continues to be a driving force in bespoke electronic music promotion.

Founded in the UK in 2011, Promo Push works with artists, labels, management agencies and release teams across the international dance music community. Its focus is straightforward: create carefully targeted campaigns that help the right music reach the right people.

From established global artists to new talent building momentum, the company delivers promotional strategies designed around the individual release rather than a standardised mailing-list model.

A milestone for dance music promotion

Passing 4,000 completed campaigns is a major moment for Promo Push. The milestone reflects the company’s experience across multiple generations of electronic music releases, as well as its ability to evolve alongside the changing ways music is discovered.

Over the past 15 years, DJ support, specialist radio, online media, mix shows and streaming platforms have all played an important role in how electronic music finds its audience. Promo Push has continued to develop its promotional network across these areas, offering artists and labels a flexible route to market.

The company provides A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.

Campaigns built around the sound

Electronic music is diverse, and effective promotion requires an understanding of that diversity. A record aimed at underground House selectors will not necessarily follow the same promotional route as a big-room Trance anthem, a melodic Techno release or a fast-paced Drum & Bass single.

Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. Every campaign is tailored around the release, taking into account its genre, audience, artist profile and wider objectives.

Clients can select a specific promotional service or develop a complete multi-channel campaign. That could mean a targeted DJ promo, an international radio push, a media campaign, mix show promotion, third-party Spotify activity or a combination of all of these elements.

DJ support that can move a release forward

In dance music, DJ support can be a powerful signal of a track’s potential. When the right artists and selectors begin playing a record, it can move through club sets, festival performances, radio shows, mixes and online tracklists.

Promo Push connects releases with A-list and tastemaker DJs whose musical direction aligns with the record. Its campaigns are designed to be relevant rather than broad, helping clients focus on contacts with a genuine connection to the music.

For artists and labels, this can create opportunities for real support rather than simply increasing the number of people receiving the release.

Radio, press and streaming in one strategy

International radio remains a major discovery platform for electronic music, particularly through specialist dance shows, DJ-led programmes and global online stations.

Promo Push’s radio campaigns are designed to reach relevant presenters and platforms, while its 1001Tracklists mix show promotion provides another route for tracks to gain visibility through DJ sets and recorded mixes.

Online press campaigns can also help develop an artist’s story around a release. Features, reviews and interviews create opportunities for editorial coverage, while third-party Spotify promotion supports additional visibility through streaming channels.

Used together, these services can give a release a stronger promotional foundation and help maintain interest beyond its initial launch.

Experience with major artists, labels and independent talent

Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

Its label work has included campaigns for Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

The company also works with emerging artists and independent labels, bringing the same attention to detail to projects at every stage of development. For a newer artist, the campaign may focus on building a first meaningful network of supporters. For an established act, the goal may be to coordinate several promotional channels across an international release schedule.

Clear reporting from week one to week four

Each Promo Push campaign operates across four weeks, with weekly reporting provided to clients.

Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed a release, and information on which contacts intend to support it. Press features and Spotify placements achieved during the campaign can also be included.

This gives clients a transparent view of activity and results, while providing useful information for future planning, social media updates, press packs and artist communications.

Looking ahead

As Promo Push celebrates 15 years in dance music promotion and more than 4,000 campaigns to date, the company remains committed to its original principles: personal service, genre-specific targeting, transparent reporting and meaningful industry relationships.

The dance music scene moves quickly, and the platforms that drive discovery continue to develop. Promo Push is continuing to grow its network and adapt its services to meet those changes, while keeping the campaign focused on what matters most — helping great electronic music reach the people positioned to support it.

Connect with Promo Push

Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk